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Amazon PPC Management

Amazon PPC Management That Grows Profit, Not Just Clicks

For private label brands done overspending on ads that don't scale.

Ecom Nexion manages Amazon PPC through bulk operations and profitability-based bid rules, optimizing for TACoS and true margin instead of vanity ROAS. Our three-phase system, audit, rebuild, optimize, targets a 25–40% TACoS reduction while protecting revenue, with every account run by operators, not junior media buyers.
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15-minute intake. You get a findings document, not a sales pitch.

The Problem

Why most Amazon PPC "management" quietly bleeds margin

Bids managed by hand in the console. Search-term waste no one prunes. A flattering ACoS number that hides a TACoS creeping up every month. If your ad spend is rising faster than your profit, the problem isn't your budget, it's that your campaigns are being managed, not engineered.

The Solution

The Nexion PPC System, engineered for profitability

We run PPC in three phases, audit, rebuild, optimize, so every dollar has a defined job: defending branded terms, conquesting competitors, scaling hero SKUs, or testing new placements.
Phase 1: Audit

7–14 days

Audit

Full account teardown against your true break-even ACoS, not a generic benchmark. We surface wasted spend, structural gaps, and quick wins.

Phase 2: Rebuild

Weeks 1–2

Rebuild

Campaigns restructured through bulk operations. ASIN-level targeting, clean match-type architecture, and negative-keyword strategy that stops waste at the source.

Phase 3: Optimize

Ongoing

Optimize

Automated bid rules tied to true profitability, weekly search-term cleanup, and TACoS tracked against organic rank, not in isolation.

Scope

What's included

Sponsored Products, Sponsored Brands & Sponsored Display management

Amazon DSP for advanced reach, retargeting, and video placements

Bulk operations & campaign restructuring

ASIN-level targeting & automated bid rules

Weekly search-term waste cleanup & negative targeting

Break-even & target ACoS modeling

Competitor conquesting & branded defense

Event strategy for Prime Day, Black Friday & Q4

Weekly reporting on ACoS, TACoS, CTR, CPC & ROAS

Why Ecom Nexion

Why brands choose Ecom Nexion for PPC

  • Profit-first, not traffic-first.

    We optimize for TACoS and true margin, not a vanity ACoS.

  • Operator-led.

    6+ years running our own P&L. No junior handoffs at $200K/month.

  • Bulk operations, not console clicks.

    The only way PPC scales past six figures.

  • Transparent reporting.

    You see exactly where margin is made and lost.

FAQ

Frequently Asked Questions

A good ACoS is one at or below your break-even point, which depends on your margin, not an industry average. We model your break-even and target ACoS per product, then optimize toward profit rather than a generic number.

A healthy TACoS usually sits between 10% and 20% and should trend down as organic rank improves. We track TACoS weekly against rank rather than judging ACoS in isolation.

Through bulk operations and automated bid rules tied to true profitability and target ACoS, adjusted on placement and search-term performance, not manual guesswork in the console.

Amazon DSP is Amazon's programmatic ad platform for reaching audiences on and off Amazon, useful for retargeting and video once your Sponsored Products foundation is solid. We deploy it when it fits the account, not by default.

Ready to Stop Overpaying for Traffic That Doesn't Convert?

Get a free PPC audit and we'll show you exactly where your ad spend is leaking and the highest-leverage fixes. No commitment.

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